ArticleAutomotive News reports that Ford's top marketing executive, Jim Farley, is quoted using the "f" word in a preview copy of Once Upon a Car, an upcoming book covering the recent fall and rise of the Big Three, as he describes his feelings for his company’s cross town rival.
“F---- GM,” Farley tells the books’ author, Bill Vlasic. “I hate them and their company and what they stand for. And I hate the way they're succeeding. Ford is back because people trust us. And that is a powerful message. I'm a car guy. I wake up each morning thinking about cars. Watch out. We're only going to get better."